Betterment
★★★★★
Finder rating 4.4 / 5
Available asset types
ETFs, Cryptocurrency
Stock trade fee
$0
Minimum deposit
$10
Signup bonus
N/A
Fees | ★★★★★ 4/5 | Its 0.25% management fee is on par with competitors. |
Minimum deposit requirement | ★★★★★ 4.5/5 | No requirements for the basic tier, but premium accounts need a $100,000 minimum deposit. |
Account selection | ★★★★★ 4.5/5 | It has plenty of accounts to choose from, including retirement accounts and 401(k)s for employers. |
Tax advantages | ★★★★★ 5/5 | Basic and premiums accounts are both equipped with tax-loss harvesting. |
Customer support | ★★★★★ 5/5 | Support is available by email, phone and live chat. |
Customer feedback | ★★★★★ 3/5 | Trustpilot and BBB reviews are mixed. |
Mobile app | ★★★★★ 4.7/5 | Its mobile app is liked by both Android and Apple users. |
To learn how our star ratings are calculated, read the methodology at the bottom of the page.
As far as set-it-and-forget-it investing goes, Betterment is a solid bet for market newbies. Its sleek, clean interface makes for intuitive navigation, and its mobile app scores well among Android and Apple users alike. Plus, the platform is equipped with discrete tooltips that can help you learn more about unfamiliar investing terms and concepts — you know, if you’re into that sort of thing.
What we like most about Betterment is that it’s a low-pressure, low-commitment service. You don’t need to talk to a person ever, if that’s what you prefer. But reps stand at the ready to lend a hand by phone and live chat seven days a week.
Plus, it’s equipped for tax-loss harvesting: an investment strategy that sells down investments at a loss to help investors save on capital gains tax. Betterment also employs certified financial planners to help optimize your portfolio, but you’ll need to meet the account minimum for its Betterment Premium service: a hefty $100,000 minimum.
If it helps, think of robo-advisors like Betterment as a revved-up savings account — except with potentially better returns. The industry average for a high-yield savings account tends to hover around the 0.55% mark, whereas we’ve seen a moderate portfolio at Betterment average 9.7% over three years. But that portfolio also took a deep dip during the COVID market crash.
And while it fully recovered and went on to make even more over the next year, that temporary dip could have been a problem if the portfolio holder hadn’t been able to wait for the market to recover. When investing with any platform, there’s no guarantee your investments will perform well.
A team member at Finder who uses Betterment let us dig into her portfolio. She made an initial opening deposit of $2,030 back in 2018 and made no additional deposits. We took a look at the performance of her portfolio from June 18, 2018 to June 3, 2021. Here’s what we uncovered:
For comparison, Redditors claim Betterment returns of anywhere between 5.6% to 21.5% — with most reporting returns in and around the 10% mark.
Keep in mind that the average return of any portfolio depends on two factors. The first is your asset allocation strategy, which Betterment determines and sets based on your financial goals. The second is the broader performance of the overall market, which is tied to the US economy.
Betterment’s investment plans are designed to cater to two different types of investors. The standard Betterment Digital plan has no minimum deposit and an annual management fee of 0.25% — on par with Wealthfront’s 0.25% fee and cheaper than the 1% Titan charges for accounts over $10,000. This plan is suitable for investors seeking a set-it-and-forget-it experience.
The Betterment Premium plan is best for investors with more capital who want access to personal account management services to optimize investments. A higher management fee applies, but the plan’s unlimited access to financial planners may be worth the extra cost for the right investor.
Betterment Digital | Betterment Premium | |
---|---|---|
Features |
|
|
Account minimum | $0 | $100,000 |
Annual fee | 0.25% + fund fees | 0.40% + fund fees |
Annual, transfer and closing fees | None | None |
Here’s the process to get started with Betterment:
Here’s what you’ll need to use Betterment:
During the enrollment process, you’ll need to provide the following information:
Since Betterment is an automated investment service, you won’t get any research tools because you can’t choose specific securities. Instead, you’ll select an investment strategy based on your financial goals and risk parameters among Betterment’s portfolios.
Betterment is best known as an investment app. But it can also be put to work as a more holistic finance app thanks to its lineup of additional accounts and services.
Weigh out both sides of the coin before deciding.
Betterment portfolios come with a few distinct advantages:
Although Betterment has its perks, consider the following drawbacks before investing:
Yes, Betterment is a legit financial advisor. It launched in 2010 and is headquartered in New York City. It maintains a B rating with the Better Business Bureau (BBB) and has 12 complaints to its name on the Consumer Financial Protection Bureau.
Betterment’s brokerage services are provided by Betterment Securities, an SEC-registered investment advisor and member of the Financial Industry Regulatory Authority (FINRA). Funds deposited into its Cash Reserve account are FDIC-insured for up to $1 million, and its checking accounts are insured for up to $250,000. The platform uses two-factor authentication to protect sensitive financial data.
Overall, Betterment receives a mixed reception from investors. As of April 2022, it isn’t an accredited business with the BBB but receives a B rating despite negative reviews.
BBB rating | B |
BBB accredited | No |
BBB customer rating | 1/5 based on 15 customer reviews |
Trustpilot score | 2.8/5 out of 5 customer reviews |
Google Play app | 4.5/5 stars based on 9,112 reviews |
Apple app store | 4.7/5 stars based on 34,147 reviews |
Customer reviews verified as of | April 2022 |
On a positive note, Betterment’s mobile app is well-received by both Android and Apple users.
Investors speak highly of its easy-to-navigate platform, automatic portfolio rebalancing and intuitive user interface. Common complaints include the platform’s unresponsive customer service and account withdrawal delays.
Get in touch with Betterment by:
Betterment’s clear interface and well-reviewed mobile app make it a viable option for those new to investing. It even has savings and checking accounts for those who prefer to keep all of their financial services under one roof. But no platform has it all, and Betterment is no exception.
Maybe you’d prefer to pay a predictable and consistent monthly fee for your robo-advisor. If that’s the case, look into Acorns — fees range from $3 to $12 per month based on your preferred plan.
Or maybe you’d like a little more say over your portfolio and want to try your hand at picking investments. If so, check out M1 Finance: It lets you pick your portfolio holdings but monitors and rebalances your investments on your behalf.
The right service for your investments is out there — it’s simply a matter of comparing investment accounts by features and fees to ensure you’ve found the right fit.
Betterment
★★★★★
Finder rating 4.4 / 5
Available asset types
ETFs, Cryptocurrency
Stock trade fee
$0
Minimum deposit
$10
Signup bonus
N/A
SoFi® Automated
★★★★★
Finder rating 4.1 / 5
Available asset types
ETFs
Stock trade fee
N/A
Minimum deposit
$0
Signup bonus
N/A
Wealthfront
★★★★★
Finder rating 4.5 / 5
Available asset types
Stocks, ETFs
Stock trade fee
$0
Minimum deposit
$500
Signup bonus
Get $50
With competitive fees, tax-loss harvesting, numerous account options and multiple portfolios to choose from, Betterment can accommodate both new and experienced investors seeking a robo-advisor. But you’ll need at least $100,000 to access the platform’s premium service, and there have been reports of account withdrawal delays.
Compare your options before choosing the right investment platform for you.
★★★★★ 5/5 — Excellent
★★★★★ 4/5 — Good
★★★★★ 3/5 — Average
★★★★★ 2/5 — Subpar
★★★★★ 1/5 — Poor
Betterment is not currently available on Finder
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